Workshop · Knowledge sharing

360 Degree Marketing Strategy Workshop

Sharing a complete view of marketing strategy with fellow students.

Role: Workshop Conductor
Organized: Notre Dame Business Club
Place: Notre Dame College
Date: March 2023

Presenting the NDBC Workshop on 360° Marketing Strategies to a classroom of students.

Overview

Conducted a workshop on 360 Degree Marketing Strategy at Notre Dame College, focusing on an integrated approach to marketing strategy.

Workshop outline

Marketing Fundamentals & Customer Value, Market Research & Consumer Insights, Segmentation, Differantiation, Targeting & Positioning (STP), Marketing Mix (4Ps), Brand Positioning & Competitive Analysis, Digital Marketing Strategy, Integrated Marketing Planning, and Practical Marketing Applications.

Workshop photos

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During the session