Marketing professional · Bangladesh
I'm a Marketing graduate from the University of Dhaka and a Marketing researcher focused on understanding consumer behavior, uncovering actionable insights, and using data-informed strategies to solve marketing problems.
Skilled in Meta Ads, Google Analytics (GA4) and AI Tools, with an interest in consumer psychology, marketing analytics, and creative problem-solving.
01About
I am a Marketing professional with a BBA in Marketing from the University of Dhaka and am currently pursuing my MBA in Marketing. My primary interests lie in marketing research, consumer insights, and understanding the factors that shape consumer behavior.
Through academic research on customer switching behavior in banking and my startup concept, AharGhor, I have explored how consumer research and data-driven insights can inform business decisions and identify market opportunities. I am also interested in digital marketing, marketing analytics, and the practical application of research to business challenges.
Beyond marketing, I have experience in teaching and a longstanding interest in photography. My skills in AI tools and Microsoft Office complement my analytical approach, helping me combine research, communication, and creative problem-solving.
Consumer Behavior and the Psychology behind everyday choices.
Segmentation, Differentiation and Positioning that resonate.
Turning evidence into better business decisions.
02Education
Master of Business Administration (MBA)
Major: Marketing
Status
Ongoing
Bachelor of Business Administration (BBA)
Major: Marketing
CGPA
3.20
Higher Secondary Certificate (HSC)
Group: Business Studies
GPA
5.00
Secondary School Certificate (SSC)
Group: Business Studies
GPA
5.00
(opens full size in a new tab)Meritorious Students’ Reception
Received an award for achieving a GPA 5.00 (A+) in the SSC examination
Motijheel Government Boys High School · January 05, 2019
(opens full size in a new tab)Honorable Mention Award
Certificate of Merit for distinction in co-curricular activities.
Notre Dame College, Dhaka · January 11, 2020
(opens full size in a new tab)Perfect Attendance Award
Completed the two-year course of study with perfect attendance.
Notre Dame College, Dhaka · January 11, 2020
(opens full size in a new tab)CEO & Managing Director Award
Received the Award from Sonali Bank in recognition of outstanding academic performance.
Sonali Bank PLC · January 20, 2021
03Experience
Teaching
Senior Marketing Lecturer
December 2022 – Present
Teaching students and helping them build a clear understanding of admission concepts.
Three-month internship
Intern
November 2025 – February 2026
A three-month internship that provided early professional exposure to the banking sector and formed the basis of my academic research on customer switching behavior.
04Skills
A mix of research, digital, creative, and communication skills.
Coursera
National Youth & Technical Training Center
05Research & Analysis
Research-driven insights from AharGhor and Sonali Bank PLC internship research.
Factors Influencing Purchase Intention toward Homemade Food Delivery Platforms in Bangladesh
This research aims to understand consumer preferences and identify opportunities to develop an organized, consumer-focused homemade food delivery ecosystem.
Why do customers switch banking from Sonali Bank PLC to Private Banks?
Internship-based research into the factors associated with customers switching banks, with a focus on consumer behavior and customer retention.
06Entrepreneurship
Alongside marketing research, I build a platform: a startup concept I founded myself that help me to understand market gap and discover the solution.
Founder, AharGhor
Startup concept
A Bangladesh-focused homemade-food delivery platform concept that connects people looking for healthy, home-cooked food with home cooks who want to earn from their cooking.
The social idea at its core: everyday cooking skill can become a meaningful source of income for women at home.
1,000+
survey respondents
Consumer research to understand customer needs and the market opportunity.
07Leadership & campus
Organizing, teaching, and volunteering through college and university clubs — where I learned to work with teams, audiences, and causes.
Notre Dame Business Club
Workshop conductorMarch 2023
Conducted an NDBC workshop on 360° marketing strategies for students at Notre Dame College.
Notre Dame Business Club
Organizing involvement
Helped organize a photography exhibition through the Notre Dame Business Club, bringing my interest in photography into a campus event.
FBS Music Wing, University of Dhaka
Participant
Took part in a flood fundraising initiative organized by the Faculty of Business Studies Music Wing in support of flood relief.
Mojar School · Odommo Bangladesh Foundation
Festival volunteerSeason 05
Volunteered at a festival for underprivileged street children and received a Certificate of Achievement.
University of Dhaka
Volunteer
Volunteered at an Anti-Bullying Campaign.
08Beyond work
Photography has been one of my long-term passions since childhood. Working with a DSLR taught me to notice light, framing, and the small details that make people stop and look — the same instinct I bring to understanding consumers.
Exploring the world
I enjoy exploring new destinations, experiencing different cultures, and collecting memories along the way. Every journey gives me a new perspective on the world.
01Travel destination
A memorable journey and meaningful experiences.
02Travel destination
Exploring new places and discovering new cultures.
The journey continues...
More destinations, more experiences, and more memories to come, In Sha Allah.
Resume
Download my resume for a concise overview of my education, experience, projects, and skills, or connect with me on LinkedIn.
Md. Hasibul
Marketing Researcher | Consumer Insights Specialist | Meta Ads Specialist | Certified Google Analytics (GA4)
09Contact
Whether you are a recruiter, employer, research collaborator, or a professional connection, I would be glad to hear from you.