Founder-led startup concept
Purchase Intention Factors Analysis
Factors Influencing Purchase Intention toward Homemade Food Delivery Platforms in Bangladesh
- Role
- Founder
- Stage
- Concept & development
- Survey
- 1,000+ respondents
- Market
- Bangladesh
Overview
AharGhor is my own startup concept for a homemade food delivery service in Bangladesh. The idea is to connect people seeking healthy, home-cooked meals with home cooks — especially women who want to earn income from their cooking skills.
Rather than starting from the product, I started from the people: what customers look for in a meal, and what would make it possible for a home cook to participate.
What the survey revealed
The survey explored consumer purchase intentions for homemade-food delivery, including convenience, trust, hygiene, food quality, price, and social media influence. Social media influence was the strongest predictor of purchase intention in the academic regression analysis (beta = 0.410). Food quality (beta = 0.311) and convenience (beta = 0.212) were also significant factors. The academic model explained 79% of the variation in purchase intention (R-squared = 0.790).
How insights shaped the concept
The survey findings helped shape AharGhor's proposed service concept around three priorities: social media engagement, food quality, and convenience. Social media insights informed the use of engaging food visuals, customer feedback, and trust-building content. The importance of food quality shaped AharGhor's positioning around fresh, home-cooked meals. Convenience informed the concept of a simple website where customers could discover homemade food and connect with home cooks. The platform also aims to create income opportunities for home cooks, especially women.
AharGhor is presented as a startup concept and development project, not an established commercial business.
Research Document
AharGhor Research Summary
Read the research summary to explore the study background, consumer insights, and key findings.
AharGhor Research Summary
PDF Document