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Social media influence was the strongest predictor of purchase intention in the academic regression analysis (beta = 0.410). Food quality (beta = 0.311) and convenience (beta = 0.212) were also significant factors. The academic model explained 79% of the variation in purchase intention (R-squared = 0.790)."}]}] 25:["$","section","How insights shaped the concept",{"aria-labelledby":"section-1","className":"border-t border-border pt-10","children":[["$","h2",null,{"id":"section-1","className":"font-serif text-2xl tracking-tight","children":"How insights shaped the concept"}],["$","div",null,{"className":"mt-4","children":["$","p",null,{"className":"text-pretty leading-relaxed text-foreground/85","children":"The survey findings helped shape AharGhor's proposed service concept around three priorities: social media engagement, food quality, and convenience. Social media insights informed the use of engaging food visuals, customer feedback, and trust-building content. 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